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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It by Steve McKee

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11.1. Start with the "I"

In 2001 ANC Rental Corporation (parent company of National and Alamo) was struggling through Chapter 11 bankruptcy in the hotly competitive rental car industry. National had traditionally been a business-focused brand, facing stiff rivalry from Hertz, Avis, and other large players, whereas Alamo had built its reputation by serving the leisure market.

In an effort to create efficiencies that would bolster the bottom line, ANC decided to combine the operations of its brands at airports that both National and Alamo served. In a way, this made sense. Both brands had to bear the financial burden of supporting on-site employees, counter space, shuttle buses, and car fleets, all within a stone's throw of each other. By combining ...

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