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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It by Steve McKee

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13.5. What About the Fourth P?

As a consultant who works with a wide variety of companies in a diverse array of industries, I benefit from cross-pollination of experiences and ideas. I get to witness many different challenges to growth, to share in the development of an equal number of growth plans, and to witness firsthand what works, what doesn't, and why.

While every company's story is unique, I have seen the marketing equation work time and time again as companies focus their brands on a singular goal, a singular target, and a singular market position. That said, I am a marketing consultant, and I claim no special expertise in the financial or operational issues facing my clients. Regenerating growth is a team effort, and although my firm ...

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