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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It by Steve McKee

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5.2. When the Company Moves

A loss of focus can't always be blamed on the shifting sands of the market. More often than not, it's the fault of the company. Unfortunately, the ill effects of a gradual loss of focus are not always readily apparent, which makes the problem difficult to recognize and address.

Years ago I was a passenger in a vehicle that got into a head-on collision. Mercifully, everyone in our car walked away from the crash. I thought I had escaped unscathed until I awoke the next morning; every bone in my body ached. That's how it is with a loss of focus—feeling fine today doesn't mean that the consequences aren't coming down the road.

Excite@Home failed in part because of a lack of consensus among key players on its management ...

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