4

Product-Intensive Professional Services

Moving from Practice to Product

Chapter 3 described in detail the unique characteristics of professional service firms and the particular challenges they pose. If you are a leader in a PSF, these challenges come with the territory. In identifying these unique features, we focused on practice-based PSFs as the archetype, because they provide the base case—the purest form—of the classic professional service firm. In reality, however, many PSFs are moving away from pure practice-based services toward some combination of product and practice. Although this movement has been taking place for a while in certain types of firms—IT consulting, compensation and benefits consulting, and systems integration have ...

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