Book Description
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Table of Contents
- Title Page
- Copyright Page
- Dedication
- ABOUT THE AUTHORS
- CONTRIBUTORS
- ACKNOWLEDGMENTS
- CONTENTS AT A GLANCE
- CONTENTS
- FOREWORD
- INTRODUCTION
- CHAPTER 1 UNDERSTANDING SEARCH USABILITY
- CHAPTER 2 THE SCENT OF INFORMATION AND WEB SEARCH ENGINES
- CHAPTER 3 NAVIGATIONAL SEARCHES— WHERE CAN I GO?
- CHAPTER 4 INFORMATIONAL SEARCHES— WHAT CAN I LEARN?
- CHAPTER 5 TRANSACTIONAL SEARCHES— WHAT CAN I DO?
- CHAPTER 6 THE SCENT OF INFORMATION AND LANDING PAGES
- CHAPTER 7 SEARCH USABILITY AND YOUR SITE’S SUCCESS
- CHAPTER 8 SEARCH USABILITY IS EVERYONE’S JOB
- CHAPTER 9 HOW TO IMPROVE YOUR WEBSITE’S SEARCH USABILITY
- INDEX