CHAPTER 3 NAVIGATIONAL SEARCHES—WHERE CAN I GO?

With a navigational query, a web searcher’s main goal is to go directly to a website’s home page or to a specific website page. The term navigational query refers to people using commercial web search engines to go (navigate) to a specific website page.

Navigational queries are important to site owners because searchers who perform them genuinely wish to visit your site. Web searchers might want to visit your site to find specific information (such as your company’s or organization’s phone number) or to perform a transaction (buy, enroll, log in, and so forth). Regardless of the searcher’s final goal, many query sessions begin with navigational intent.

Navigational queries are more common than ...

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