CHAPTER 7 SEARCH USABILITY AND YOUR SITE’S SUCCESS
This chapter illustrates how improving search usability can benefit websites that sell products and services as well as those that sell advertising on their web pages. We’ll also look at how you can use search usability to support customers of existing products and services and how you can improve the bottom line when you reduce employees’ time on the company intranet by improving the findability of content.
Additionally, we examine common measures of success and web analytics that might look easy to interpret, but can be deceiving if you don’t understand the thinking behind users’ actions.
SEARCH USABILITY METRICS BY SITE TYPE
From a business perspective, a website can have a variety of specific ...