CHAPTER 9 HOW TO IMPROVE YOUR WEBSITE’S SEARCH USABILITY
This chapter gives you web usability tests you can conduct to improve your website’s search usability and increase conversions. It also addresses myths and misconceptions about search and web usability.
You don’t need to go through a rigorous recruiting process to find participants to run the usability tests described in this chapter. If you have research personnel and budget that you can leverage to get feedback from users, great. If you find yourself in an “if you want something done right, you have to do it yourself” scenario, try talking with a friend, neighbor, or colleague to get a different perspective on your website.
The idea is to get valuable, actionable feedback to continually ...