Chapter 2It Starts With Your Vision

By now you have figured out that you can’t simply say, “I’m in business,” to be in business. You need to think strategically about your creative endeavor. In other words, you need to do some business planning.

Part of coordinating your business can be quite fun and allow you to integrate your creative gifts. For example, I was eager to write content for my Web site; when it came time to assemble a payment system, not so much.

This chapter is devoted to a few general aspects of business planning. Parts of it may be exciting, whereas others will make you wish you were watching Snooki drunk-dialing on an episode of Jersey Shore. Remember: We’re taking the good with the not-so-great here—the “good” being your talent ...

Get When Talent Isn’t Enough now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.