CHAPTER 11
CREATING A SENSE OF PURPOSE AND MEANING
‘Talent without unity of purpose is a hopelessly devalued currency.’
—Sir Alex Ferguson, Former Manager, Manchester United Football Club (The Independent, 30 April 2011)
‘Work is about a daily search for meaning as well as daily bread; for recognition as well as cash; for astonishment rather than torpor; in short for a sort of life, rather than a Monday-to-Friday sort of dying.’
—Studs Terkel, Working, 1970
INTRODUCTION
More and more research shows us that a sense of purpose and meaning is critical to effective teamwork and to a strong sense of belonging and involvement to the team or organisation. A recent McKinsey survey reported that nearly 90 per cent of those surveyed wanted purpose in ...
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