CHAPTER 12
THE IMPORTANCE OF FEEDBACK AND ACCOUNTABILITY
‘We all need people who will give us feedback. That’s how we improve.’
Bill Gates
‘I think it’s very important to have a feedback loop, where you are constantly thinking about what you’ve done and how you could be doing it better.’
Elon Musk
INTRODUCTION
In this chapter we will explore the importance of feedback and accountability for effective performance. We will discuss how to create a culture of feedback, the elements of good-quality feedback and the link between feedback, performance and accountability and we will suggest effective processes you can apply in your work.
Nigel believes that in sport it is clear that feedback is what differentiates average performers from high-performance ...
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