When: The Art of Perfect Timing

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I know that most of what's out there in the world is occurring too quickly or too slowly for me to see.

—Roni Horn¹

Fast! Last night I cut the light off in my bedroom, hit the switch, was in the bed before the room was dark.

—Muhammad Ali²

Good timing depends on understanding how the environment is changing. A new technology has emerged. Does it represent a threat to your core business? One company may respond to change by taking its time, adopting a wait-and-see attitude. Its environment has always been stable, and executives may be right in assuming that any change will be slow and incremental. In another company, the winds of change can blow at hurricane force for years at a time, and it seems as if executives need to be supermen ...