Appendix A. Media Messaging Toolkit
The Media Messaging Toolkit provides all the guidance, suggested language, and reproducible templates needed to craft a comprehensive range of effective media messages. The kit starts with the Value Compass, an abridged set of Value Compass instructions, and a list of Value Compass words. Introduced in Chapter Two, the Value Compass is a guide to identifying the values and ideals your organization hopes to project to the public.
Next is the Problem Solution Formula template, a simple framework for creating your own Problem Solution Formula message. Presented in Chapter Three, the Problem Solution Formula is a structured response that allows you to honestly address a problem while still ensuring that the solution ...
Get When the Headline Is You: An Insider's Guide to Handling the Media now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
