Book description
Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time researching the first stage – instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.
Table of contents
- Cover
- Title page
- In this book you will find
- About the authors
- Acknowledgements
- 1 Overview
- 2 The Market Opportunity Navigator: Three steps for discovering your most valuable market opportunities
- 3 Implications and additional benefits
- 4 Beyond start-ups: The Navigator for:
- 5 Epilogue: The Navigator’s Navigator
- Worksheets
- Thank you note
- Index
- Endorsements
- Imprint
Product information
- Title: Where to Play
- Author(s):
- Release date: October 2017
- Publisher(s): FT Publishing International
- ISBN: 9781292178943
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