Where to Play

Book Description


Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time researching the first stage – instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.

Product Information

  • Title: Where to Play
  • Author(s): Marc Gruber, Sharon Tal
  • Release date: October 2017
  • Publisher(s): FT Publishing International
  • ISBN: 9781292178943