Chapter 1
Overview
1.1 Are you running in the right direction?
1.2 The Market Opportunity Navigator in a nutshell
1.1 Are you running in the right direction?
Commercialising innovative ideas is a constant run.
It requires immense efforts, as you attempt to move forward and make progress on your way … while facing one hurdle after the other. And it’s not just simply running … in fact, entrepreneurs and innovators are trained to run fast. Time can be one of your greatest enemies when new products or services are waiting to be adopted, and speed is seen as critical to successful innovation.
Yet, running, and even running fast, may simply be useless if you are not running in the right direction! If you are not pursuing a valuable market opportunity, ...
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