Chapter 2

The Market Opportunity Navigator: Three steps for discovering your most valuable market opportunities

2.1 Market Opportunity Set

2.2 Attractiveness Map

2.3 Agile Focus Dartboard

Working with the Market Opportunity Navigator

The Market Opportunity Navigator is carefully designed to turn a complex decision making process into a clear and easy-to-manage task.

It contains one primary design board and three dedicated worksheets.

The Navigator’s main design board includes the three parts that are essential for setting a smart market opportunity strategy:

Illustration Download the worksheets from our website, or copy the blank sheets at the end ...

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