Where to Play

Chapter 3

Implications and additional benefits

3.1 Implications of the Agile Focus Strategy

3.2 Ongoing use of the Navigator

3.3 Using the Market Opportunity Navigator with other business tools

The Market Opportunity Navigator is your business tool to successfully navigate the market opportunity landscape, whenever this is required.

In order to work effectively with the Market Opportunity Navigator, it is important to:

• Understand how the Agile Focus Strategy influences key issues in venture creation and in commercialising innovations
• Learn how you can benefit from the Market Opportunity Navigator over time
• Employ it in concert with other business tools

3.1 Implications of the Agile Focus Strategy

The final outcome of the Market Opportunity ...