Chapter 5
Epilogue: The Navigator’s Navigator
Setting the strategy for the Market Opportunity Navigator
The Market Opportunity Navigator is a business tool that supports entrepreneurs in setting their market opportunity strategy.
As we began developing it, however, it became clear that our unique know-how – on which this tool is built – can actually be utilised to serve other needs of other market segments. We had to identify and examine these options and prioritise them, if we wanted to develop an appealing offering to an attractive market. In other words, we had to follow our own advice and use the tool ourselves. Here is how we used the Market Opportunity Navigator – for the Navigator …
The first step was to analyse our unique abilities ...
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