Skip to Content
Where to Play
book

Where to Play

by Marc Gruber, Sharon Tal
September 2017
Intermediate to advanced
1 pages
4h 38m
English
FT Publishing International
Content preview from Where to Play

Chapter 5

Epilogue: The Navigator’s Navigator

Setting the strategy for the Market Opportunity Navigator

The Market Opportunity Navigator is a business tool that supports entrepreneurs in setting their market opportunity strategy.

As we began developing it, however, it became clear that our unique know-how – on which this tool is built – can actually be utilised to serve other needs of other market segments. We had to identify and examine these options and prioritise them, if we wanted to develop an appealing offering to an attractive market. In other words, we had to follow our own advice and use the tool ourselves. Here is how we used the Market Opportunity Navigator – for the Navigator …

The first step was to analyse our unique abilities ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Listen Up!

Listen Up!

Karen Mangia
What's Your Problem?

What's Your Problem?

Thomas Wedell-Wedellsborg

Publisher Resources

ISBN: 9781292178943