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You live in a visual culture. All day every day, you read the messages of visual culture, from the logo on your shirt to traffic signals. Unless you’re blind or visually impaired, you hardly give it a thought—until you come across a visual message you don’t understand.

Visual culture is a language, and, like any language, visual culture has rules that make communication possible. Like English grammar, you may not be able to say exactly what the rules are, but you know when breaks someone them.

The rules of design are equivalent to visual culture’s grammar. This book gives you some basic rules of graphic design and layout so you can begin ...

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