Most graphic designers have some formal art training. While design pros don’t necessarily need to know how to draw (and many can’t draw a lick), they do know the elements and principles of composing attention-getting information-conveying visual communication. So now is a good time to cover some introductory lessons from that art class you always meant to take. Think of this as your super-abridged art education.
First, we introduce the seven elements of design. As the word “elements” implies, these are basic units of visual communication.
1. Space
2. Line
3. Shape
4. Size
5. Pattern
6. Texture
7. Value
Second, we cover seven principles or rules ...
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