Being a graphic designer is like being a tour guide. A guide organizes the tour. A designer organizes the layout. Both welcome visitors at a clearly marked starting point to lead them on what is hoped will be an engaging path from start to finish.

Layout is the arrangement of visuals and type in space to compose your design. The layout is the journey visitors take through your grid and the scenic views they get along the way. For the designer-as-tour-guide, it’s a matter of deciding which layout route to lead folks through and what sights to show along the way. In this chapter we share some theories and practices graphic designers use for guiding ...

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