If you’re like most people, the first time you used a word-processing application, you accepted the default Times New Roman 12-point font and never looked back. If you still treat your computer like a glorified word processor, you’re not taking advantage of the full communicative and creative power of type.
The best designers are experts in type and typesetting because they understand that well-styled type not only sets the document’s tone but also directly impacts its readability, legibility and visual hierarchy. Failure to follow best typesetting practices, at best, can leave your audience with a negative impression and, at worst, can leave you with no audience at all.
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