Whiteboard Selling: Empowering Sales Through Visuals

Chapter 3

Self-Assessment

Are You Slide-Addicted?

At this point in the book you should be convinced that using slides to communicate internally and with customers and prospects might not be the best approach. And maybe you're even ready to learn a new way. But first, here's a question—how hard will it be to let go of using slides? Are you hopelessly addicted to them?

We've put together a quick assessment to help you find out. Because sales and marketing may have their own special relationship with slides, there's one assessment to use if you're in sales, and another if you're in marketing.

If you're in (or manage) sales:

1. When you see the ad for the thin and light slide projector in SkyMall magazine on your flight, you:

(a) Turn the page to look at the new food processor being advertised

(b) Think it's kind of cool but your sales office already has some older ones

(c) Start feeling your palms sweat

(d) Purchase in-flight Internet to place the order

2. When building or playing a slide presentation, you:

(a) Have trouble figuring out how to get it to play in slide show mode

(b) Know where to find the slide animations tab but have never used animations

(c) Creatively combine swirl, wipe, and fade bullet builds

(d) Actually know how to show slide notes on your screen but only slides on the projector

3. If the only customer conference room with a projector is unavailable, you:

(a) ...