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Who Cares Wins by David Jones

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chapter

I find out what the world needs, then I proceed to invent it.

Thomas Edison

The leaders of large global corporations, like those mentioned in the previous chapter, are only one part of the story behind the overall move to social responsibility and sustainability. Alongside powerful business leaders reassessing their role in society and acting for the greater good are scores of people, many of them young, who have decided financial profit is not everything and are starting brand new ventures. And there are also those at the heart of the developments in technology and social media itself. I would define them all as social entrepreneurs. And the ...

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