Part III: Integrating Two Views: Opportunity versus Risk
“I am told that the Chinese have one word that means both opportunity and risk. In customer loyalty management, there is a similar word: touchpoints.”
—The author
Get Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
