CHAPTER 4Telling Stories That Win
IF THE PERSON who tells the best story wins, then where do you find these winning stories and how do you learn how to tell them? The practical path to telling winning stories is simply a matter of finding stories that:
1. Communicate your message.
2. You enjoy telling.
3. You actually tell in real-life situations.
Understanding that you should be telling stories and actually telling stories can feel like a chasm to cross for some of us. This is the point at which we leave the hypothetical and get real. Your personal storytelling will be all about you, your stories, and your definition of “win.”
You may have noticed that this book offers no overt definitions of “winning.” Winning could mean that your efforts ensure ...
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