CHAPTER 7Teaching Stories
TEACHING IS A SPECIAL kind of influence. The six stories overlap—each emphasizes different aspects of influence but they all do a little bit of everything. A Teaching story can reveal a little bit about who you are and why you are here simply by your choice of material. Yet it’s useful for us to treat Teaching stories as a distinct specialty. For our purposes, teaching is about changing behavior and building skills to creatively interpret tasks and goals.
At its best, a Teaching story transports your listener into an experience that lets him or her feel, touch, hear, see, taste, and smell excellent performance. It demonstrates in the mind how new behaviors create new results. A Teaching story is a no-risk demonstration—a ...
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