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Whoever Tells the Best Story Wins, 2nd Edition by Annette Simmons

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CHAPTER 7

Teaching Stories

At its best, a Teaching story transports listeners into an experience that empowers them to emotionally feel as well as hear, see, taste, touch, and smell an excellent performance or the unforgettable consequences of a poor performance. It demonstrates how new behaviors create new results. It is a no-risk demonstration: a trial by imagination.

Charles Dickens’s novels are full of Teaching stories. In A Christmas Carol, Dickens shows us how Teaching stories work. Scrooge’s ghosts take Scrooge on Teaching-story tours. Each ghost tells a different Teaching story, allowing Scrooge to emotionally and mentally experience the consequences of not changing his behavior.

STORY ONE: In your past, you delayed your marriage to make ...

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