If you have knowledge, let others light their candles in it.
—Margaret Fuller (1810–1850), journalist, critic, women’s rights activist
IN CHAPTER 5, you learned the importance of attending trade shows. You’ve heard from experts who provided insider advice for getting the most from your time at shows, and I gave you a glimpse at the new technology emerging at these events. You’re familiar with the benefits of trade-show seminars and the many resources available to help you to meet trading partners. Moreover, you understand how to get great deals on the merchandise that you find while there.
Now let’s discuss working with trading companies, manufacturers’ reps, and ...