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Doing it for different reasons I: women’s motivations for blogging

North American studies suggest that more than half of all blog authors are women, that they persevere longer and write more (Henning, 2003) and that at least 50 per cent of journal bloggers in particular are female (Herring et al., 2004). From the outset, journal blogs have been particularly associated with women. Women write more diary-like blogs while male bloggers write more of the opinion-focused ones (Herring and Paolillo, 2006).

One of the reasons for the number of women blogging is the fact that there are simply more women online. In fact, according to a Nielsen/Net Ratings report published in the UK in May 2007, young women aged between 18 and 34 are now the most dominant ...

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