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Doing it for different reasons II: Americans and Brits

At first restricted mainly to North America, blogging is now a worldwide phenomenon: 33 per cent of the posts tracked by Technorati in October 2006 were in Japanese, whereas only 39 per cent were in English (Sifry, 2006b). While our 2006 survey focused on the differences between British male and female bloggers, the second survey in 2007 included both British and American respondents – 60 from each country. Although the study found much that was similar in blogging on both sides of the pond, certain differences between British and American bloggers were established, in particular relating to their motivations for blogging, how the bloggers perceived blogging and satisfactions gained from ...

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