PREFACE: DON'T SKIP THIS
Okay, lets get this out of the way: You are not going to like everything I have to say in this book, but it's important that you listen. To be honest, I don't like everything I say in this book, but I believe every word of it. I do promise that you will recognize the problems and behaviors that I detail in the pages to follow, and most will resonate. Some will make you nod your head in agreement, and others will make you throw up you hands in disgust. Others will even make you smile a bit. As a consumer, you've been there. Hell, you are there! As a business owner or leader, you may need a wake-up call. This book is that wake-up call.
In this book, I'm going to tell you what you need to hear because it will save you money ...
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