I am not qualified to talk about the diet, simply because I am not a dietician.
–Nine-time Olympic Gold Medal swimmer Mark Spitz
We've often heard the line: Fake it until you make it. In its most innocent form, it's a simple admonition for people aspiring to higher levels to just get in there and do the work that others are already doing at those levels in order to prove yourself. I understand the motivation, intent, and aspirational application. But when it comes to business, the temptation to “fake” anything is a slippery slope.
“We'll figure it out!” they say. “Give us your business and we'll find a way to make it happen.”
And while on some level, it's admirable that a business is willing to do what it ...