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Why Customers Leave (And How to Win Them Back) by David Avrin

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8

DON'T PUNISH EVERYONE FOR THE ACTIONS OF A FEW

What loneliness is more lonely than distrust?

George Eliot

When I turned sixteen years old, I earned my drivers license and with it, a new level of freedom. I could go wherever I wanted, whenever I wanted, keeping in mind the reasonable restrictions from my father. One Saturday morning that very same week, my dad came into my bedroom as I was waking up and sat down on the edge of my bed. We proceeded to have a conversation that proved to be profound in my life.

“David,” he began. “You are now sixteen years old. You are not a man yet by any stretch, so don't get cocky,” he added with a smile. “But you are old enough to make your own decisions. I'm a single dad with six kids, and it's hard enough ...

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