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Why Customers Leave (And How to Win Them Back) by David Avrin

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9

FIX YOUR DYSFUNCTIONAL WEBSITE

Store windows are like landing pages on the website.

Angela Ahrendts

As of this writing, there are nearly two billion websites on the Internet. Yours is just one of them. One of (say it slowly) two B I L L I O N.

In the early days of the Web, simply being there with your online, backlit brochure was a competitive advantage. Then, it became an issue of who had the flashiest website with intro animation and lots of bells and whistles. Today, the Web winners offer attractive, stripped-down, easy-to-navigate online resources. You can buy or find what you are looking for quickly and easily. The most visited website today is Google. How complicated is their home page?

The problem is that people don't follow best ...

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