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Why Customers Leave (And How to Win Them Back) by David Avrin

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11

IT'S NOT WHAT YOU WANT TO SAY, IT'S WHAT WE WANT TO HEAR

Don't make this life about you. It's about other people.

Kimberly Guilfoyle

One of the leading causes of business failure is passion. Here me out. “Follow your passion!” We have heard this for a generation from personal development “gurus” and schoolteachers, to parents, friends, and even celebrities, that fulfillment comes, we are told, from pursuing your dreams. “Follow your dreams, and you'll never work a day in your life!” the Internet meme screams out at us. Heeding this popular admonition has contributed to more business failures and personal financial struggles than almost any other flawed career advice.

“What's wrong with passion?” you ask. There is nothing wrong with passion, ...

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