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SHOW US THAT YOU CARE ABOUT YOUR BUSINESS
The queen thinks the world smells of fresh paint.
–British saying
At the most basic and primal level, we avoid situations that feel uncomfortable. In Malcolm Gladwell's groundbreaking and enlightening book Blink: The Power of Thinking Without Thinking, he wrote of the unconscious factors that affect our perception of situations, environments, and locations. When something doesn't feel quite right, it is likely a function of our mind processing factors that are beyond our conscious comprehension. It's the minutia, the little things, that can alter our perception.
A dark alley or a cold, musty business feels like somewhere that might be populated by shady characters or where you might get assaulted. ...
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