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Why Customers Leave (And How to Win Them Back) by David Avrin

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20

STOP WASTING OUR TIME

Remember that no one will share your sense of urgency.

Philip Avrin

If there is an issue that has become the primary driver of our decisions in recent years, it's time. It's not just that we hate to wait (we do), it is that we often struggle to get done what we have to do in the time we have.

We constantly dart back and forth on the highway looking for the faster-moving lane—even if it buys us only a few seconds on our journey. We get frustrated waiting for websites to load, traffic lights to turn green, and the microwave to pop our popcorn.

And if there is anything we hate more than waiting, it's wasting time. The word “wasting” has a connotation that the wait was unnecessary. It was through incompetence, poor

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