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Why Customers Leave (And How to Win Them Back) by David Avrin

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21

STOP BEING CHEAP

What we obtain too cheap, we esteem too lightly; it is dearness only that gives everything its value.

Thomas Paine

Efficiency is reasonable. Smart spending is understandable. Cheap is just cheap. Scraping chunks of dripped toothpaste off the bathroom counter and using them as after-dinner mints is cheap. Making us request napkins or soy sauce that you keep behind the counter, and then asking how many we want, is cheap.

Like the creepy neighbor who stands on his driveway on Halloween handing out pennies pulled from his jacket pocket, we have disdain for those who skimp on basic amenities and intentionally give us less than we want, less then we feel we deserve.

A well-known leadership organization had been recently purchased ...

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