Chapter 7Selling a Company to High Priority Recruits
The Emotional Triggers That Doubled Acceptance Rates Among Top Talent
Confidence is what you feel when you comprehend the situation.
—Proverb
Values and priorities change with every generation. In particular, today’s batch of college graduates takes a holistic view of life and work decisions. This is the story about a leading global manufacturer of precision tools that suddenly encountered a significant drop in acceptance rates among top-tier engineering graduates. Emotional-trigger research uncovered the reason they were attracting so few of their high priority candidates by clarifying the difference between what this generation valued and what the manufacturer, steeped in tradition, continued ...
Get Why Customers Really Buy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
