Chapter 12Repositioning a Business
The Emotional Triggers That Rescued a Newly Integrated Company
The greatest problem in communication is the illusion that it has been accomplished.
—George Bernard Shaw
At times, there’s an advantage to being first and staking your claim. Just as often, there’s a benefit to letting another company do the heavy lifting, so you can evaluate the situation and zero in on untapped opportunities. This is such a story. A particular sector of the global offshore industry had been dominated by one supplier that operated as a virtual monopoly. Customers, eager to regain leverage over pricing and support services, encouraged an infusion of competition into the marketplace. In response to this demand, another international ...
Get Why Customers Really Buy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
