Chapter 16Challenges Around Every Corner
Dissecting and Managing Diverse Organizational Issues
The difference between hearing and really listening can be as different as night and day. And in a business environment, not listening effectively to customers, employees, and peers can mean the difference between success and failure.
—Ken Johnson
Over the span of our careers, we all interface with individuals in a multitude of roles including those of customer, vendor, service provider, employee, management, strategic partner, investor, and perhaps even analyst. But whatever the roles assumed by the people we hope to influence, as the case studies in this book have proven, all people are emotional beings.
Although we’ve focused exclusively on sales ...
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