CHAPTER4

Stepping Up Your Game

The principles behind becoming believable to others are straightforward, yet so many struggle with them. That’s because there is so much more involved than just learning a process. Getting people to believe you requires work. It requires patience, it requires determination, and it requires that you step up your game. The words make up a process, but “this” makes it so much more. What exactly is “this,” you might ask? It’s a great question!

“This” Makes All the Difference

Some time ago I was reminiscing about one of my favorite television commercials; it’s a FedEx ad referred to as “The Stolen Idea” that can be viewed on YouTube. It takes place in a conference room, with a team of executives looking for ideas to ...

Get Why People Don’t Believe You… now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.