introduction

There are thousands of books on success. But very few on failure.

Yet mastering failure is surely a vital step in achieving your aims, hopes, and dreams.

After all, success is often just a moment—a goal fulfilled, soon to be replaced with new goals. But failure is the ambitious person’s constant companion, often dogging us for months, years, or even decades before we finally reach our aim.

We need to understand and conquer failure if we are ever to master success. You’d never know it from our education system. At school we’re taught geography, history, mathematical formulas, and obscure scientific facts never to be used for the rest of our lives, yet how many of us, in all our years of formal learning, were ever taught how to overcome ...

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