Losing Money on SalesPut Sales Leverage to Work for You

Companies live or die on whether users invest with their time and customers invest with their wallets. We’ve all seen companies that spend more on every sale than they make. Their refrain, as the old joke goes, is, “We’ll make it up in volume!”

It’s funny to read about but no laughing matter when it’s your own bank account. Rare is the entrepreneur who has profitable sales out of the gate. But the successful entrepreneur turns the model around and makes its scalable. A scalable sales model depends on sales that are profitable, repeatable, and efficient. Profitable, efficient sales come ...

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