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Why Startups Fail: And How Yours Can Succeed by David Feinleib

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Failing to CommunicateWords Matter

Communication can make or break a startup. From board meetings to employees, from delivering good news to bad, communicating effectively can help make sure all the hard work pays off. Communicating ineffectively can infect an organization and waste incredible amounts of time and capital: developers build the wrong features while marketing prepares the wrong messages.

Bad communication often comes from failing to set expectations or not communicating at all. That can result in tough board meetings. Or, even worse, you can lose customers or users to the competition. People will forgive failure—but only if you ...

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