STRATEGIC LIFE PLAN

VISION

GOAL/BIG THING

STRATEGIES

TARGET DATES

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Expect Icebergs

No enterprise is unsinkable; the Titanic sank its first time out. Businesses fail. Employees get downsized. But when your enterprise has a solid foundation and when you act like a CEO, only an enormous iceberg can knock you off course.

In 1990, I hit an iceberg when my largest clients dissolved their law firm. I hit another huge iceberg when the recent recession struck. Thankfully, I had the necessary lifeboats in place, and my business stayed afloat both times.

The first iceberg took me on a new course, which changed my business and the nursing profession forever. If I'd missed the iceberg, I might have continued in my original direction, satisfied with a much smaller business. And you'd be reading someone else's book. The recession iceberg caused me to power and fund my business in new and innovative ways.

Stay on the lookout for icebergs. Don't get lost in the details or in creating the glitz and glitter. You can easily lose sight of what's ahead and forget to watch where you're going.

Unfortunately, you don't have to hit an iceberg head-on to sink your enterprise. The Titanic's collision wasn't head-on. Instead the iceberg glanced along the side, tearing a ...

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