THE TENTH RULE
Unite Them
ON AUGUST 8, 2013, BRIGHAM YOUNG UNIVERSITY’S FOOTBALL PLAYERS arrived at the locker room for the team’s annual photo day to find a bad surprise. In place of their last names on the back of their jerseys were the words “Spirit” or “Honor” or “Tradition.”
“We have identified these as the core principles of what the program is going to be,” head football coach Bronco Mendenhall told the sports writers who showed up that day to get an early look at the team. “After eight years and the successes we have had to this point … and the vision I have for this program and what I see going forward, I intend that to be very visible for anyone who wants to know about our program and what it stands for, on the biggest stages.”
With ...
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