Aggregate and Leverage Collective Intelligence

On January 2, 2001, Larry Sanger met his old friend Ben Kovitz for dinner at a small Mexican restaurant in San Diego. It would be the dinner that would change the world. It had been almost a year since Sanger had come to Southern California to work as the editor in chief for Nupedia, a start-up online encyclopedia. Nupedia's founder, Jimmy Wales, had come up with the novel idea of using the platform of the budding Internet to solicit volunteers who would contribute articles to build a free encyclopedia. However, by the end of 2000, the seven-step peer review process that Sanger and his academic advisers had designed had produced only a handful of articles. At this glacial rate, Wales and Sanger ...

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