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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier by David Thompson, Michael Fertik

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Wild West
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Michael Fertik and David Thompson
American Management Association
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco
Shanghai • Tokyo • Toronto • Washington, D.C.
How to Protect and Restore
Your Online Reputation on the
Untamed Social Frontier
Wild West
This publication is designed to provide accurate and authoritative information in regard to the
subject matter covered. It is sold with the understanding that the publisher is not engaged in ren-
dering legal, accounting, or other professional service. If legal advice or other expert assistance is
required, the services of a competent professional person should be sought.
Library of Congress Cataloging-in-Publication Data
Fertik, Michael.
Wild west 2.0 : how to protect and restore your online reputation on the untamed
social frontier / Michael Fertik and David Thompson.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-8144-1509-2
ISBN-10: 0-8144-1509-1
1. Personal information management. 2. Online identities. 3. Rumor.
4. Internet in publicity. 5. Public relations. 6. Corporate image. I. Thompson,
David, 1979– II. Title.
HD30.2.F495 2010
659.20285'4678—dc22
2009042255
© 2010 David Thompson and Michael Fertik.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted
in whole or in part, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of AMACOM, a division of
American Management Association, 1601 Broadway, New York, NY 10019
About AMA
American Management Association (www.amanet.org) is a world leader in talent development, ad-
vancing the skills of individuals to drive business success. Our mission is to support the goals of in-
dividuals and organizations through a complete range of products and services, including classroom
and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions,
business books and research. AMA’s approach to improving performance combines experiential
learning—learning through doing—with opportunities for ongoing professional growth at every step
of one’s career journey.
Printing number
10 9 8 7 6 5 4 3 2 1
Bulk discounts available. For details visit: www.amacombooks.org/go/specialsales
Or contact special sales: Phone: 800-250-5308. E-mail: specialsls@amanet.org
View all the AMACOM titles at: www.amacombooks.org

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