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Library of Congress Cataloging-in-Publication Data
Wild west 2.0 : how to protect and restore your online reputation on the untamed
social frontier / Michael Fertik and David Thompson.
Includes bibliographical references and index.
1. Personal information management. 2. Online identities. 3. Rumor.
4. Internet in publicity. 5. Public relations. 6. Corporate image. I. Thompson,
David, 1979– II. Title.
© 2010 David Thompson and Michael Fertik.
All rights reserved.
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American Management Association, 1601 Broadway, New York, NY 10019
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